Apocalypse 37: AOL buys TechCrunch

a.o.l. has moved to acquire technology and business blog TechCrunch, as part of new CEO Tim Armstrong’s strategy to turn the company from an internet service provider into a stable of content sites, a digital version of a magazine holding company. TechCrunch founder Michael Arrington on his reasons for selling:

They run the largest blogging network in the world and if we sold to them we’d never have to worry about tech issues again. We could focus our engineering resources on higher end things and I, for one, could spend more of my day writing and a lot less time dealing with other stuff.

They already own many of the top technology blogs. They already have a huge sales team in place (although our own sales team kicks ass and is staying on). And they have an internal events group that we will be able to leverage.

From a product and business standpoint, it’s a perfect fit.

…AOL was very aggressive about one last important issue that really sealed the deal – editorial.

Tim told me that he doesn’t want whatever makes TechCrunch special to go away. He also said it was important that we feel free to criticize AOL when we think they deserve it. And the agreement we signed with AOL fully reflects this. In particular, we used the Twitter document scandal as a test. If the same thing happens with AOL in the future, we should feel comfortable posting those documents. And in that unlikely event, we will.

More information on the deal here.

I’ve been saying for some time that the future model is a kind of aggregation of niche sites under big name banners, including a.o.l.’s. And TechCrunch is one of the best niche sites out there. I disagree with much of what they write, because they get over-excited about each and every startup they cover. But the fact is, they also break more big tech stories than anyone, and I find that the site is pretty indispensible as a result. All in all, Armstrong has made a smart acquisition.

It’s Officially a Trend

I’ve been saying for sometime that the media business model of tomorrow involves the big print organizations (which have brand caché) buying up collections of blogs (which have insider niche information and a savvy grasp of technology). First, the WashPost cut a deal with TechCrunch. Then CondeNast bought ArsTechnica. And now the UK’s Guardian is buying paidContent. Add that to the super-big organizations (like the NYTimes) who can augment their coverage with their own blogs, and you’ve got the beginnings of a new order.