So Gordon Brown’s Labour got a pretty severe walloping in elections earlier this month. Pundits are predicting a similar defeat for Brown himself in the next general election vs. David Cameron and the Conservatives.
Cameron has been making waves for some time for bringing youthfulness to Mrs. Thatcher’s Tories, complete with a hot pink website. How could Gordon Brown, curmudgeonly and old-school compete?
This week, Brown launched his counterattack: a Web 2.0 version of Prime Minister’s question time. “Ask the PM” is a new feature on YouTube!’s 10 Downing St. channel, where Britons can submit 30 second questions and vote on the questions of their peers. Brown will periodically sign on to give video responses to the most popular spots.
The Guardian, whose editorial line is pro-Brown to begin with, gave the project a rave review. Brown certainly gets points for taking Labour in the right direction, and he’s already got tons of videos from (mostly) young voters.
But can “Ask the PM” become a voter mobilization device? Or, like so many politician-goes-techie ventures before it, is it just a gimmick?
I am an academic researcher working at the intersection of business and international affairs, focusing on how multinational corporations acquire political power, how they exercise it, and how they can be held accountable. I am the Adam Smith Senior Lecturer (Associate Professor) in Political Economy at the School of Social and Political Sciences at the University of Glasgow. I am also an award-winning business journalist, and the co-founder and Executive Director of Public Business, a nonprofit supporting reporting, research and discussion about the wider impact of business actions.
