It’s Officially a Trend

I’ve been saying for sometime that the media business model of tomorrow involves the big print organizations (which have brand caché) buying up collections of blogs (which have insider niche information and a savvy grasp of technology). First, the WashPost cut a deal with TechCrunch. Then CondeNast bought ArsTechnica. And now the UK’s Guardian is buying paidContent. Add that to the super-big organizations (like the NYTimes) who can augment their coverage with their own blogs, and you’ve got the beginnings of a new order.