Beyond the satisfaction of getting this analysis out there, I found this project fascinating, not least because I learned that Google’s PR officer reads this blog and follows tech reporters on Twitter. That’s PR101, of course, but it’s notable that Google, for all its exceptionalist rhetoric, works just like any other firm of its size.

Finally, because my colleagues were in London, I was in New York and Google was in California, this piece was reported, written and edited at odd hours of day and night, with snippets of text sent between us over a veritable menagerie of technologies. We each took raw notes in Word, then posted them to a shared Google Document (for the uninitiated, this is a service that allows you to host a document on the web so multiple authors can see it). We outlined and drafted the piece on Adobe’s BuzzWord (a similar service that also allows to share comments on the document), and sometimes used GChat (Google’s instant messaging service) to tweak individual sentences or paragraphs before updating the central file. Then we fine tuned it with our editors in old fashioned Word attachments.

In the process, I learned what each of these software programs is best for: GoogleDocs is great for sharing big chunks of raw text, but useless for organization. Adobe is the best for comments and in that sense, the best collaborative tool, but it’s Flash-based and unsuited to older computers.  Word is the easiest place to get a holistic picture of whatever you’re working on without getting sucked into the minute-by-minute changes.

None of these programs offers you everything you need. For most of the last ten days, I had Word, Google Mail/Chat, Google Docs, and BuzzWord open at once. Usually, I was on the phone too. The frenzy was a reminder that there are limits on the world-flattening capacity of computers. In the end, the best writing happened when we were on the phone with one another, writing each sentence together instead of dividing the work, and with one of us taking centralized control for typing. In other words, we wrote best when we slowed down instead of using technology to speed us up. A sobering thought for tech-evangelists.

Updated: Memes travel fast. The BBC ‘s Maggie Shiels makes similar points about BookSearch.