The Future in Tow

Bad pun, I know, but I couldn’t resist.

See, philanthropist and old-time media man Leonard Tow just shelled out $8 million to help the newspaper industry figure out what to do about this pesky web thing. One grant’s going to Columbia, Tow’s alma mater, to fund courses in digital media. The other’s going to City University of New York, to fund research into new business models for newspapers in the digital age. Among the stars of CUNY’s venture is blogger-extraordinaire Jeff Jarvis. It’s unclear who’s gonna teach the new Columbia courses, but apparently Bill Grueskin of WSJ is interested.

It’s early to bet on the relative merits of these two programs, but I’d say CUNY’s is a better strategy. See, most people coming into J-school in the next few years, and certainly in the years after that will already know how to work digital media. It’s figuring out how to make business out of digital news that needs attention.